Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing). Jeanne Liedtka, Tim Ogilvie

Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)



Download Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)



Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) Jeanne Liedtka, Tim Ogilvie ebook epub
Publisher: Columbia University Press
Language: English
Page: 248
ISBN: 0231158386, 9780231158381



(Daniel H. Pink, author of Drive and A Whole New Mind )

Designing for Growth is for leaders who wish their organizations could grow faster but don't know how to do things differently. It translates what might seem an unexplainable 'creative' process into an accessible language and set of tools. There is no substitute for seeing and touching a tangible example of innovation -- and then discovering if people will buy it!

(Lauri Kien Kotcher, chief marketing officer, Godiva Chocolatier )

(Scott Williams, principal, Scott Williams & Co., and former chief creative officer for Starwood Hotels )

(Brendon Burchard, founder, Experts Academy, and author of Life's Golden Ticket: An Inspirational Novel )

Designing for Growth is a well-crafted fusion of an inspired point of view and a coherent framework for understanding how practitioners can more effectively step up the innovation intensity for service and product development. It does so with an engaging voice and a light touch, rich in practical anecdotes and guidelines, yet avoids the drudgery of an academic methodology, by design.

(R. Lemuel Lasher, CSC, president, Global Business Solutions Group (GBS), and chief innovation officer )

Designing for Growth (a very compelling read) to your leadership kit to insure innovation and organization renewal become part of your leadership portfolio.

(Stanley S. Gryskiewicz, founder and board chair, Association for Managers of Innovation, and senior fellow, Center for Creative Leadership )

(Ryan Armbruster, vice president of innovation, UnitedHealth Group )

(Greg Littleton, COO, Smart Design )

(David Wickenden, executive vice president and senior partner, Fleishman-Hillard )

(Mark Stein, managing director, Kaiser Associates, and author of Successful Onboarding: Strategies to Unlock Hidden Value Within Your Organization )

(800-CEO-Read 6/23/11)

(Harvey Schachter Globe & Mail 9/7/11)

(Matthew May AMEX OPEN Forum 6/28/11)



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